Case Study · Consumer Hardware
How HedgeHog Dryer runs customs, retail and marketplacesin one workflow
Sell direct, on Amazon, and into big-box retail through EDI and fulfillment stops being one job. HedgeHog Dryer consolidated all three onto ShipBots, with a dedicated account manager who sits inside the warehouse.
Watch: Bjørn Holte, CEO, on why HedgeHog Dryer chose ShipBots
HedgeHog Dryer was juggling customs, retail EDI and marketplace orders across providers on two continents. Consolidating onto ShipBots gave themone workflow for all of it, with a dedicated account manager who sits inside the warehouse handling the account.
The problem:fulfillment split across channels, continents and providers
Before ShipBots, HedgeHog Dryer’s fulfillment was spread thin. Bjørn had used providers in Europe and Asia, and none of them covered the full picture a U.S.-facing multichannel brand actually needs. Founded by the Norwegian entrepreneur behind the multifunctional Hedgehog dryer, the brand needed customs that would not stall at the border, retail compliance big partners enforce, and a provider that plugged straight into Shopify.
Customs and international shipping
Getting product across borders without surprise duties, customs holds or delivery delays takes a partner who does DDP properly, not one who hands the problem back to the customer at the door.
Retail compliance
Selling into large retail partners means playing by their rules: SPS Commerce EDI, routing guides, labeling standards. Miss those and shipments get charged back or refused.
Marketplace and DTC in parallel
Amazon orders and Shopify orders run on different logic. Keeping both accurate from one inventory pool is where a lot of 3PLs quietly fall down.
Tech stack fit
A provider that cannot sync cleanly with Shopify creates manual work on every order, which is exactly the drag a scaling brand cannot afford.
The cost of leaving this unsolved was not abstract. As Bjørn put it, the wrong vendor in this position can cost a brand millions, and a stockout or a stalled customs shipment during a growth window is hard to claw back.
The approach:onboarding built around the actual channel mix
ShipBots did not start with a template. The onboarding team mapped the real channel mix first — DTC through Shopify, Amazon, and B2B retail — then built the setup around it. The point was simple:get every channel talking to one system before turning up the volume.
- 1
One inventory view
Shopify and the marketplace channels connected into a single inventory pool.
- 2
Retail EDI set up
EDI and routing requirements configured so B2B shipments clear compliance first time.
- 3
Ports on the doorstep
Warehouses minutes from Los Angeles and Long Beach move import-heavy inventory dock to stock fast.
One SKU line, three channels
The Hedgehog portable dryer ships to consumers direct, through Amazon, and into retail partners on EDI — all picked from the same inventory pool and tracked in the ShipBots portal.
The solution:one multichannel operation, run by people you can reach
With onboarding done, HedgeHog Dryer’s fulfillment ran through a single operation instead of a patchwork.
One inventory pool feeding every channel
Marketplace and DTC orders both pull from the same stock, with Amazon FBA prep available where product needs to route through Amazon’s network. It all flows through the real-time portal, soinventory stays honest across every channel.
DDP abroad, EDI at home
Passport DDP shipping covers duties, taxes and delivery end to end, so customers abroad are not ambushed by a customs bill and the brand is not cleaning up refused shipments after the fact. On the retail side, B2B fulfillment handles theEDI and compliance work that keeps large retail partners happy.
A person, not a call center.
Bjørn’s account manager sits inside the warehouse, reachable directly, most hours of the day, weekends included. For a founder who had been burned by providers that route everything through a queue, that access changed the relationship.
Pricing stays legible.
A flat monthly maintenance fee covers account management, the WMS and OMS software, inventory management, discounted shipping, and claims and freight handling.No multi-year lock-in sits underneath any of it.
The results:scaling without thebottlenecks
The headline result HedgeHog Dryer cares about is confidence. With one partner running customs, retail and marketplace fulfillment, Bjørn can push growth without bracing for an operational bottleneck every time volume climbs.
“We see Shipbots as our most efficient 3PL solution. We’ve worked with providers across Europe and Asia, andShipbots is the best.”
Frequently AskedQuestions
Yes.That is what a true multichannel 3PL is for. ShipBots connects your Shopify store, your marketplace channels and your retail EDI into one system, so a single inventory pool feeds every channel and you are not reconciling three separate operations by hand.
ShipBots runs international orders onPassport DDP shipping, which covers duties, taxes and customs from start to finish. Being minutes from the Ports of Los Angeles and Long Beach shortens transit for import-heavy and overseas-manufactured lines, and it means fewer surprise fees landing on your customers.
Access and accountability.Your dedicated account manager sits inside the warehouse handling your account, reachable directly rather than through a call center, weekends included. That is paired with a real-time portal, transparent flat-fee pricing and no long-term contract.
Ready to run every channel throughone partner?
If your fulfillment is spread across providers, marketplaces and borders, it does not have to stay that way. Talk to a real person about your channel mix and get a quote built around it.
Transparent pricing.
Flat monthly fee, discounted shipping rates, no multi-year lock-in.
See pricing →Selling into retail?
EDI, routing guides and labeling handled so shipments clear compliance.
B2B fulfillment →